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How Your Competition Can Bring More Revenue Than Customers
So you’re all focused on customers. Customers bring in the bread, the butter. And yes, sometimes the jam. But if you focused on competition for an itty-bitty while, you’d find that you could have a...
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Strategic Alliances: How To Work With Competition
Most of us think of competition the same way we think of Dracula: Totally avoidable. You’re sure they’ll suck your blood, rob your ideas and then sneak away to their glossy dark oak coffin. But hey,...
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How To Get Your Client To Sing Your Praises Louder Than Usual
Donny Osmond wasn’t exactly the music I listened to when I was growing up. But there I was, at a backstage event, where Donny was answering a flurry of questions. Why I was at the event is kinda...
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How To Avoid Wasting Dollars On Direct Mail
Do you throw away your mail? Or do you? And if so, which mail do you throw? Why, that’s easy! You throw away anything that’s irrelevant to you, or not addressed to you. Sure, I know. You’re supposed...
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When do you stop marketing and advertising?
Imagine you’re driving down the road. Your foot is on the accelerator. The wind whips your hair into a wild frenzy as you cross 100mph. So when do you take your foot off the accelerator? When you want...
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Why Most Small Businesses Never Grow
Red Bull gives you wings. So does a good business structure! Most business owners seem to start up a business, as a means to making money. And while that’s not the most ideal goal to have, profits are...
View ArticleClik here to view.
Why Credibility Doesn't Matter In Your Marketing Strategy
Is credibility crucial to your marketing strategy? Or is believability all that matters? And can you actually create such intense believability, that customers will buy your products and services,...
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How to Sell To Fact-Based and Big-Picture Buyers Simultaneously
Al Gore and Bill Clinton. Sitting side by side, watching you make a presentation. Al’s not saying a word. He’s watching you carefully. His face is painted a deep shade of scepticism. And as you look...
View ArticleClik here to view.
How Your Competition Can Bring More Revenue Than Customers
So you're all focused on customers. Customers bring in the bread, the butter. And yes, sometimes the jam. But if you focused on competition for an itty-bitty while, you'd find that you could have a...
View ArticleClik here to view.
Strategic Alliances: How To Work With Competition
Most of us think of competition the same way we think of Dracula: Totally avoidable. You're sure they'll suck your blood, rob your ideas and then sneak away to their glossy dark oak coffin. But hey,...
View ArticleClik here to view.
How To Get Your Client To Sing Your Praises Louder Than Usual
Donny Osmond wasn't exactly the music I listened to when I was growing up. But there I was, at a backstage event, where Donny was answering a flurry of questions. Why I was at the event is kinda...
View ArticleClik here to view.
How To Avoid Wasting Dollars On Direct Mail
Do you throw away your mail? Or do you? And if so, which mail do you throw? Why, that’s easy! You throw away anything that’s irrelevant to you, or not addressed to you. Sure, I know. You’re supposed...
View ArticleClik here to view.
When do you stop marketing and advertising?
Imagine you're driving down the road. Your foot is on the accelerator. The wind whips your hair into a wild frenzy as you cross 100mph. So when do you take your foot off the accelerator? When you want...
View ArticleClik here to view.
Why Most Small Businesses Never Grow
Red Bull gives you wings. So does a good business structure! Most business owners seem to start up a business, as a means to making money. And while that's not the most ideal goal to have, profits are...
View ArticleClik here to view.
Why Credibility Doesn't Matter In Your Marketing Strategy
Is credibility crucial to your marketing strategy? Or is believability all that matters? And can you actually create such intense believability, that customers will buy your products and services,...
View ArticleClik here to view.
How to Sell To Fact-Based and Big-Picture Buyers Simultaneously
Al Gore and Bill Clinton. Sitting side by side, watching you make a presentation. Al's not saying a word. He's watching you carefully. His face is painted a deep shade of scepticism. And as you look...
View ArticleClik here to view.
The Myth Of The Saturated Market – And Why You Should Not Let “Saturation”...
Should we create content in a saturated market? If you and I look around, we see product or services just like ours everywhere. Instantly we get a feeling of having missed the bus. The market is...
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Why Mundane Topics Get You Noticed By Clients (And How To Exploit The Power...
Do you think that you have to be incredibly special, or at least different to stand out in a crowded market? Yet, at least at the starting point, it’s the mundane that gets the attention. If anything,...
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Back To The Future: Why The 2020 Strategy Is A Lot Like 2000
Remember when Google started? Or Amazon? At Psychotactics we started a few years after these giants. It’s perfectly normal to assume that we got in at exactly the right time. But you and I know...
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